A lot has changed in the digital marketing world in just these past four years. The amount of advancement and innovation we have been able to achieve is beyond a remarkable feat.
From the time where most businesses, even when doing digital marketing, just followed the basic ‘Marketing Guide 101’ to the age where the marketing trends change almost every month, we’ve come a long way.
While this does make it a very interesting topic to study & learn about, it is a nightmare for marketers to keep track of the changing trends & tastes of the market. Thus, in this blog we’ll let you in on the 5 Digital Marketing Trends in 2025 that you need to watch out for.
1. AI Tools In Digital Marketing:
This one shouldn’t be a surprise even to the ones who are not in the marketing domain. Artificial Intelligence has turned the tide on how things used to be done just a few months ago. Now, if your business or employees do not know how to leverage the power of AI, then you’ve already fallen behind.
Many debates were sparked with the emergence of AI but the one that has already been made crystal clear, is that it is here to stay! So you might as well just learn how to live alongside it.
Things About AI You Need to Know:
- Voice Search Is The New Norm
Voice searches had already become common with the appearance of various tools like Google Alexa in the market. But with the advancement of these Generative AI tools, people have started using voice searches more & more.
Therefore, where people used to search like, “Nike sport shoes men” will now be searching like, “Nike sports shoes for men” or “Nike sports shoes for men and focus mostly on blue coloured shoes”. Notice the difference? The second one is much more detailed & conversational, like how you’d actually talk in person with a salesman.
People used to focus on writing just the keywords before because why bother typing just a few extra words. But with voice searches, people are going to adopt a more conversational tone while doing their searches. Align your keywords with that in mind.
- Using AI With Purpose & Intent
Generative AI tools like Chatgpt & Gemini have made doing the menial tasks a walk in the park. Not only are they really reliable in doing basic stuff like data cleansing & basic analysis, but they are also great in boosting the work efficiency in the creative sector. Many people have already claimed that AI tools have helped a lot in terms of idea generation & doing menial tasks or looking for references for inspiration. But what people need to understand sooner rather than later is that AI tools are not a shortcut.
Using AI tools should be done with a specific purpose & intent behind them, rather than just using them as a shortcut to quickly finish your tasks. This is because of various reasons, like how it is seen as unethical, causes stagnation of personal & creative growth, reduced problem solving capabilities and lack of personalisation. Among all these, personalisation should be your biggest concern, which we will be talking about in the next point.
But simply put, the proper way of using AI generated content is after refining it personally to get the result you were looking for instead of completely relying on it to do it for you.
- Prompting On Generative AI Tools
We all probably use some kind of AI tool here & there sometime, if not daily at least. But the type of response you get back varies differently from person to person. Ever noticed that before?
This is due to prompting efficiency. The kind of prompt that you give to an AI tool matters greatly in the type of response or content you get back in return. Thus, the difference between a good developer & a great developer using an AI tool is that the great developer will be able to get a much better & specific response due to his prompt. Since he knows what he wants & how to get it. But you can also do it just by learning these 3 simple things.
The 3C’s of Prompting on AI Tools:
- Character
- Context
- Clarity
Understanding and adding these 3 things while writing a prompt on AI Tools will make the world’s difference in the type of responses you’ll get.
2. Personalised User Experience:
The number of social media posts that are uploaded daily on a platform like instagram is somewhat close to 100 million as the stats suggest. The notion that making a generic promotional post in today’s digital marketing world will be enough is very…..brave, to say the least. The only reliable way to get users to remember & hopefully engage with your content is to make it feel personalised towards them.
Personalisation is what all the users want today. They want to be seen & heard. In a world where only pre-recorded messages are being thrown at customers again & again, be the spark of change that they are desperate for.
How Personalisation Will Win Your Customers Over
- Personalised Experience
It should not take a genius to find out that people like it when they are heard or seen. Thus, making content that is catered towards them and talks about their personal experiences/problems is sure to get their attention. But personalising content towards each customer is not possible for a human, so how can you possibly manage to do it? Through AI!
AI is changing the marketing game and with a little knowledge on how to use it to your advantage, you can leave all these menial tasks in the hands of our new trusty companion.
- Genuine Interactions >> Content Volume
Now that we have solved the issue of creating tons of personalised content, what remains is how to utilise it after refinement. I hope you remember the point I said about refining the content made by AI.
If you do, then good job! Because guess what? Your customers are not stupid. They are using the same AI tools as you are and they know when a content has been made by AI. They can, in fact, see it from a mile away, trust me, I’m one of those customers too. So do not just focus on pumping out content made by AI for your ‘personalised audience’. Remember the main goal of this procedure, which is to build a bond between your customers and you.
If you can make your customers get the feel of a genuine interaction where they feel heard about their grievances, then that will automatically turn them into your loyal customers.
3. Short Form Content:
Short form content has been ruling the market ever since the algorithm has shifted towards it. Tiktoks, Youtube Short & Instagram Reels, all see the highest number of content consumption over other forms of social media content as per this Social Media Video Statistics 2023 made by Sprout Social.
This sends a very clear message, people want content that is easier to consume.
Make Your Social Media Marketing Easy To Consume
- Leverage Short Attention Spans
Thanks to the sudden rise in the number of short form contents, people’s attention span has been destroyed even more now. Previously, while making a video the usual advice that was handed out was to make a strong opening that can hook your viewers & keep them watching.
But that rule won’t apply anymore with the current trends. People don’t care about having to wait for you to reveal a secret because they know someone else probably will and in much less time. The present day consumers only want the information they need & as quickly as they can.
- Make Your Content To The Point
The first step to making short form social media content is to keep it ‘to the point’. Most people when looking for a guide or tutorial just want to get into the learning process & the ‘How to-’ part. “But wait, my videos have views, despite it not being to the point?”. Needless to say, this is not a rule, but rather an advice. Ask yourself, are your viewers watching your videos because they enjoy the long form content or because they don’t have a choice?
While many watchers will not mind the additional content & words that you add whether because they like it or are used to it, there are many who will appreciate you being direct & to the point. Sprinkle a little extra words in the middle, as a nice breather, but keep your start clean & direct.
- Algorithm Supports It
The algorithm literally wants you to pump out as much short form content as you can because it’s so profitable for them in return. Think of it like this, the more short form content you upload, the more chances of it appearing on people’s FYP, the more content they’ll consume, the more time they’ll spend online, the more ads these platforms will be able to push, the more revenue they’ll earn.
See that? It is extremely profitable for these social media platforms and the way they can earn this profit is by making sure that you are making some profit. So get on with those short form contents & increase your visibility online.
4. Twitter/X Marketing:
Twitter or now ‘X’ has been rising in popularity ever since Elon Musk took over & restructured it into a free speech media channel where the news from all around the earth flows with little to no restrictions. Elon Musk has stressed this multiple times & still does from time to time about how important it is to keep the freedom of speech alive on Twitter.
So much so that Twitter now comes in the top 6 news media channels worldwide. And this is where the opportunity rises for us.
Benefits Of Promoting On Twitter
- Real Time Conversations
Twitter is a buzzing pool of live conversations where the currently trending or hot topics are taken up for a live discussion right in the moment. This makes it the perfect place to take advantage of currently on-going conversations & topics by engaging in those conversations yourself.
As a matter of fact, due to the nature of Twitter, it is extremely easy to get engagement from social media influencers & accounts with a large number of followers. So having a large followers matters little, since you can easily leverage the large audience of such accounts due to features like ‘Retweets’ & ‘Quotes’.
- Hashtags Never Went Away
You might have noticed that hashtags have almost lost their effect and purpose which they were used for on social media platforms like Instagram. While still being able to search for specific hashtags, the chances of finding your content is very little.
Whereas on twitter, hashtags are still vital for finding & knowing the topics which are trending currently. People can easily locate a specific topic through hashtags. Use them to your leverage to make yourself easily visible.
- Gen-Zs Are All Over It
Gen-Zs and the younger audience in general are loving Twitter. So much so that they are all over it and the number of users keeps increasing. So if you are targeting a younger audience, then Twitter might be worth looking into.
Remember that the advice here is not to go ham on marketing, but rather to use the platform for engagement farming.
5. Collaborations:
The year of 2024 is also dubbed as ‘The Year of Unexpected Collaborations’ due to the sheer number of unexpected collaborations we got to see of different brands as well as social media influencers. 2025 is bound to follow the same pattern as the hype to see their favourite brands come together for a special project has been very enticing & entertaining for the audience.
There is little to tell you about collaborations since not every brand or business can take advantage of it. But it can always come in use when trying to look for ways one can create a buzz in the market. Look for opportunities to collaborate with your local businesses or influencers to reach a wider audience.
Conclusion:
This brings us to the end of our blog and as a reward for sticking to the end I will give you a bonus tip for winning the hearts of your customers. The tip is to remain as transparent about the use of AI in your business as possible. Since people & artists have been very vocally against the use of AI in the field of Art like Paintings, Designs, Voice Acting etc. Many companies have also been framed as unethical or fraudulent for sneakily using other content creators’ works for training their own AI models.
Beware of doing so as the court of public opinion needs very little to completely shift in your favour. Especially in the times where information doesn’t take long to spread across the globe.