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Social Commerce: The Future of Online Shopping
Our day-to-day shopping has changed completely ever since Covid-19. The push towards online shopping through the digitalisation of every service has revolutionised the way we interact with our surroundings. First, it was online shops like Amazon, Flipkart, Alibaba,...
SEO vs GEO: Which is Suitable for Your Business
Around 252,000 new websites are created everyday & more than 8.5 billion searches are done on google every 24 hours. That means 99,000 searches per second. Now imagine that you are a new business that wants to increase your website ranking & content’s on...
Content Marketing: Benefits, Strategies & How AI Changed It
Content creation & marketing has been a core part of Marketing for a long time. But what many people get wrong when creating a content marketing strategy is Storytelling! Storytelling can be the difference between marketing that is impactful and something which...
Colour Theory: The Psychology of Colour in Branding and Marketing
We witness countless brand advertisements throughout our daily routine. Whether on a billboard while travelling or as pop-up ads after visiting a website, even amidst our daily, mindless social media scrolling. One thing many fail to realise is how quickly we...
Building a Strong Brand Identity: A Step-by-Step Guide
Brand building is more than just creating a logo or a catchy tagline. It’s about crafting a unique identity that resonates with your target audience and sets you apart from competitors. A successful brand goes beyond aesthetics—it involves brand storytelling, brand...
Digital Marketing Trends for 2025
A lot has changed in the digital marketing world in just these past four years. The amount of advancement and innovation we have been able to achieve is beyond a remarkable feat. From the time where most businesses, even when doing digital marketing, just followed...
6 Marketing Trends to Watch in 2024
The most constant thing about Digital Marketing is the fact that it’s never constant for too long. New trends & technologies are constantly emerging in the market creating a new wave. AI being the most recent & the biggest change that this & other...
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